Ranking of retailers by customer satisfaction in Germany 2021

Published by Statista Research Department, Feb 13, 2024
This statistic shows businesses in German retail trade ranked by customer satisfaction as per the OC&C-Proposition-Index in 2021. In the period of consideration, dm had the highest customer satisfaction score at 86.17 points.

Businesses in retail trade ranked by customer satisfaction as per OC&C-Proposition-Index in Germany in 2021

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Release date

November 2021

Region

Germany

Survey time period

2021

Supplementary notes

The OC&C-Proposition-Index illustrates findings from an online consumer survey conducted worldwide. It is based on responses from 40,000 (4,885 in Germany) consumers to service promises made by over 700 retail trade businesses (of which over 83 were German; source does not specify origin of other businesses). The overall index score (0 to 100 points) is based on individual scores concerning price, quality, product range, shopping experience, service, price-performance-ration, consumer-friendly use, being fashionable, customer trust, reliability and sustainability.

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