During a survey carried out between January 2023 and January 2024, five percent of responding adult consumers from the United Kingdom stated they had installed an ad blocker and/or anti-tracking into both their web browser and on their mobile / cellphone. Nearly half of the respondents said they did not use an ad blocker or an anti-tracking service on any device.
Popularity of ad blocking in the United Kingdom (UK) from 2015 to 2020
Characteristic
Share of respondents
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YouGov. (April 12, 2024). Popularity of ad blocking in the United Kingdom (UK) from 2015 to 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/501243/ab-block-usage-penetration-uk/
YouGov. "Popularity of ad blocking in the United Kingdom (UK) from 2015 to 2020." Chart. April 12, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/501243/ab-block-usage-penetration-uk/
YouGov. (2024). Popularity of ad blocking in the United Kingdom (UK) from 2015 to 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/501243/ab-block-usage-penetration-uk/
YouGov. "Popularity of Ad Blocking in The United Kingdom (Uk) from 2015 to 2020." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/501243/ab-block-usage-penetration-uk/
YouGov, Popularity of ad blocking in the United Kingdom (UK) from 2015 to 2020 Statista, https://www.statista.com/statistics/501243/ab-block-usage-penetration-uk/ (last visited August 24, 2024)
Popularity of ad blocking in the United Kingdom (UK) from 2015 to 2020 [Graph], YouGov, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/501243/ab-block-usage-penetration-uk/