Share of selected shopping destinations in FMCG purchases in Germany 2012-2017
This data depicts the share of selected retailer types in daily FMCG purchases (packaged goods only) among households in Germany from 2012 to 2017. In 2017, German households made roughly 16.6 percent of their everyday consumer goods purchases in supermarkets. A decrease compared to the previous year at 16.8 percent.