Share of Canadians willing to pay more for trusted brand products 2021, by age
During a survey conducted among Canadian consumers in 2021, 31 percent of respondents aged 18 and 34 strongly agreed that they would pay more for products and services from trusted brands, while the same was true for 18 percent of respondents aged 65 and over. All in all, 79 percent of responding Canadians were willing to pay more in support of products or services from companies and brands they trusted.
