Share of Canadians willing to pay more for trusted brand products 2021, by gender

Published by
Valentina Dencheva,
Feb 21, 2024
During a survey conducted among Canadian consumers in 2021, 76 percent of male and 82 of female respondents were willing to pay more in support of products or services from companies and brands they trusted.

Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender

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Source

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Release date

January 2022

Region

Canada

Survey time period

August 13 and August 31, 2021

Number of respondents

4,000 respondents

Age group

18 years and older

Special properties

including 1,017 French-speaking respondents

Method of interview

Online survey

Supplementary notes

The methodology of the survey was retrieved from the following this press release.

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