During a survey conducted among Canadian consumers in 2021, 76 percent of male and 82 of female respondents were willing to pay more in support of products or services from companies and brands they trusted.
Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender
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Ipsos. (January 5, 2022). Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos. "Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender." Chart. January 5, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos. (2022). Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos. "Share of Consumers Who Would Pay More for Trusted Brand Products or Services in Canada as of August 2021, by Gender." Statista, Statista Inc., 5 Jan 2022, https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos, Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender Statista, https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/ (last visited December 22, 2024)
Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender [Graph], Ipsos, January 5, 2022. [Online]. Available: https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/