ASOS revenue 2014-2024, by region

ASOS plc is one of the trailblazers of online fashion retailing. The UK-based e-commerce company especially picked up pace in the European Union, where retail sales peaked at over 1.1bn GBP in 2021. In the financial year 2024, ASOS saw a decrease in revenue across all regions. 

Online around the world

Unlike other e-commerce fashion retailers such as the German Zalando, which ventured into brick-and-mortar sales via outlet stores in Europe, ASOS sells only online and intends to stay that way. The UK-based company caters to the increasing demand coming from continental Europe and the other side of the Atlantic through fulfillment centers across Germany, France, and the U.S.

ASOS brand globally strong

Even though ASOS is a pure e-commerce seller, it occupies a unique position in the industry where it gets to play in the same league as the global big names. In 2023, alongside being one of the most popular online shops in the United Kingdom, ASOS had the second-highest share of voice next to established fashion brand sites that sell both online and offline. Rather than being an impediment, ASOS’ online-only strategy seems to be integral to its success.