Brand value of Vodafone from 2014 to 2024

Vodafone’s brand value declined by over two billion U.S. dollars from 2014 to 2023, reaching down to approximately 14.6 billion U.S. dollars in 2023. The largest single drop occurred between 2016 and 2017; when the brand value fell from 27.82 billion U.S. dollars to 21.83 billion U.S. dollars. Nonetheless, Vodafone was still ranked as the ninth most valuable telecommunications brand in the world as of 2023.

Vodafone as a global player

Vodafone is one of the largest telecommunications companies in the world, creating about 36.7 million euros in revenue in the fiscal year ending 31 March 2024 from numerous territories across the world including Europe, Africa, the Middle East, and the Asia Pacific region.

Germany was by far the company’s most lucrative market, accounting for around 11.5 billion euros in revenue during the year ending 31 March 2024. 

Vodafone in the United Kingdom

Outside of Germany, Vodafone’s home country of the United Kingdom (UK) is the company’s second-largest source of revenue. Revenue levels varied somewhat from 2014 to 2023, hitting a peak of 8.43 billion British pounds in 2016, before falling to 6.28 billion British pounds in 2023.