Vodafone’s brand value fell by slightly less than 13 billion U.S. dollars from 2014 to 2023, reaching 16.86 billion U.S. dollars in 2023. The largest single drop occurred between 2016 and 2017; when the brand value fell from 27.82 billion U.S. dollars to 21.83 billion U.S. dollars. Nonetheless, Vodafone was still ranked as the tenth most valuable telecommunications brand in the world as of 2023.
Vodafone as a global player
Vodafone is one of the largest telecommunications companies in the world, creating 45.7 million euros in revenue in the fiscal year ending 31 March 2023 from numerous territories across the world including Europe, Africa, the Middle East, and the Asia Pacific region.
Germany was by far the company’s most lucrative market, accounting for 13.1 billion euros in revenue during the year ending 31 March 2023.
Vodafone in the United Kingdom
Outside of Germany, Vodafone’s home country of the United Kingdom (UK) is the company’s second-largest source of revenue. Revenue levels varied somewhat from 2014 to 2023, hitting a peak of 8.43 billion British pounds in 2016, before falling to 6.28 billion British pounds in 2023.
Brand value of the telecommunications company Vodafone from 2014 to 2023
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Brand Finance. (February 27, 2023). Brand value of the telecommunications company Vodafone from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/500110/vodafone-telecom-brand-value/
Brand Finance. "Brand value of the telecommunications company Vodafone from 2014 to 2023 (in billion U.S. dollars)." Chart. February 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/500110/vodafone-telecom-brand-value/
Brand Finance. (2023). Brand value of the telecommunications company Vodafone from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/500110/vodafone-telecom-brand-value/
Brand Finance. "Brand Value of The Telecommunications Company Vodafone from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/500110/vodafone-telecom-brand-value/
Brand Finance, Brand value of the telecommunications company Vodafone from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/500110/vodafone-telecom-brand-value/ (last visited July 22, 2024)
Brand value of the telecommunications company Vodafone from 2014 to 2023 (in billion U.S. dollars) [Graph], Brand Finance, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/500110/vodafone-telecom-brand-value/