The graph shows leading media holding companies in Canada in 2014, ranked by overall activity. GroupM, the owner of Mindshare, represented 27 percent of the market, based on billings of 2.09 billion Canadian dollars in 2014.
Leading media holding companies in Canada in 2014, by billings
(in billion Canadian dollars)
Billings are the accounting unit for annual gross dollar volume generated from one, several, or all accounts of one media company. It is the total amount charged to clients, including agency commission, media costs, production costs, etc.
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Marketing Magazine. (October 29, 2015). Leading media holding companies in Canada in 2014, by billings (in billion Canadian dollars) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/499834/leading-media-holding-companies-billings-canada/
Marketing Magazine. "Leading media holding companies in Canada in 2014, by billings (in billion Canadian dollars)." Chart. October 29, 2015. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/499834/leading-media-holding-companies-billings-canada/
Marketing Magazine. (2015). Leading media holding companies in Canada in 2014, by billings (in billion Canadian dollars). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/499834/leading-media-holding-companies-billings-canada/
Marketing Magazine. "Leading Media Holding Companies in Canada in 2014, by Billings (in Billion Canadian Dollars)." Statista, Statista Inc., 29 Oct 2015, https://www.statista.com/statistics/499834/leading-media-holding-companies-billings-canada/
Marketing Magazine, Leading media holding companies in Canada in 2014, by billings (in billion Canadian dollars) Statista, https://www.statista.com/statistics/499834/leading-media-holding-companies-billings-canada/ (last visited November 18, 2024)
Leading media holding companies in Canada in 2014, by billings (in billion Canadian dollars) [Graph], Marketing Magazine, October 29, 2015. [Online]. Available: https://www.statista.com/statistics/499834/leading-media-holding-companies-billings-canada/
