Leading global product research channels 2015

Published by Statista Research Department, Jan 6, 2016
This statistic presents the most popular product research channels according to internet users worldwide as of January 2016, by age. During the survey period 35 percent of internet users aged 16 to 24 years said they used social networks as research channel. Only 30 percent of internet users across all age groups did the same.

Most popular product research channels according to internet users worldwide as of 3rd quarter 2015

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Source

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Release date

January 2016

Region

Worldwide

Survey time period

2nd to 3rd quarter 2015

Age group

16 to 64 years

Special properties

internet users

Method of interview

Online survey

Supplementary notes

Question: "Which of the following online sources do you mainly use when actively looking for more information about brands, products, or services?"

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