In 2023, search was the largest digital advertising format in Canada, accounting for over 46 percent of the total digital ad spending in the country. Social media ranked second with a share of 26.8 percent.
Distribution of digital advertising spending in Canada in 2023, by format
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IAB Canada. (October 1, 2024). Distribution of digital advertising spending in Canada in 2023, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. "Distribution of digital advertising spending in Canada in 2023, by format ." Chart. October 1, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. (2024). Distribution of digital advertising spending in Canada in 2023, by format . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. "Distribution of Digital Advertising Spending in Canada in 2023, by Format ." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada, Distribution of digital advertising spending in Canada in 2023, by format Statista, https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/ (last visited December 21, 2024)
Distribution of digital advertising spending in Canada in 2023, by format [Graph], IAB Canada, October 1, 2024. [Online]. Available: https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/
