The graph shows a list of challenges U.S. marketing professionals expected to have to tackle in 2016. During an October 2015 survey, nearly 34 percent of respondents stated that data and analytics was one of their most significant marketing challenges for 2016.
What are your most significant marketing challenges in the coming calendar year?
This question was phrased by the source as follows: "What are your most significant marketing challenges in the coming calendar year? What’s keeping you up at night?"
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American Marketing Association (Marketing News). (November 26, 2015). What are your most significant marketing challenges in the coming calendar year? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/498427/marketing-challenges-usa/
American Marketing Association (Marketing News). "What are your most significant marketing challenges in the coming calendar year?." Chart. November 26, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/498427/marketing-challenges-usa/
American Marketing Association (Marketing News). (2015). What are your most significant marketing challenges in the coming calendar year?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/498427/marketing-challenges-usa/
American Marketing Association (Marketing News). "What Are Your Most Significant Marketing Challenges in The Coming Calendar Year?." Statista, Statista Inc., 26 Nov 2015, https://www.statista.com/statistics/498427/marketing-challenges-usa/
American Marketing Association (Marketing News), What are your most significant marketing challenges in the coming calendar year? Statista, https://www.statista.com/statistics/498427/marketing-challenges-usa/ (last visited December 22, 2024)
What are your most significant marketing challenges in the coming calendar year? [Graph], American Marketing Association (Marketing News), November 26, 2015. [Online]. Available: https://www.statista.com/statistics/498427/marketing-challenges-usa/
