The statistic illustrates the reasons for signing up to subscription video on demand (SVoD) services in Australia in 2017. During a survey, 38 percent of respondents stated that exclusive content not available elsewhere would be a reason for them to sign up to a subscription video on demand (SVoD) services In January 2016, Netflix offered more then 1.6 thousand movies and 458 series to its Australian consumers.
Reasons for signing up to subscription video on demand (SVoD) services in Australia in 2017
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Share of respondents
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During the survey, this question was posed as follows: "What are your main reasons for signing up to/using a subscription VoD service (Netflix/Amazon Instant Video/ Rakuten/other subscription service)?"
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Ofcom. (December 18, 2017). Reasons for signing up to subscription video on demand (SVoD) services in Australia in 2017 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/498414/types-of-content-accessed-via-svod-services-in-australia/
Ofcom. "Reasons for signing up to subscription video on demand (SVoD) services in Australia in 2017." Chart. December 18, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/498414/types-of-content-accessed-via-svod-services-in-australia/
Ofcom. (2017). Reasons for signing up to subscription video on demand (SVoD) services in Australia in 2017. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/498414/types-of-content-accessed-via-svod-services-in-australia/
Ofcom. "Reasons for Signing up to Subscription Video on Demand (Svod) Services in Australia in 2017." Statista, Statista Inc., 18 Dec 2017, https://www.statista.com/statistics/498414/types-of-content-accessed-via-svod-services-in-australia/
Ofcom, Reasons for signing up to subscription video on demand (SVoD) services in Australia in 2017 Statista, https://www.statista.com/statistics/498414/types-of-content-accessed-via-svod-services-in-australia/ (last visited August 24, 2024)
Reasons for signing up to subscription video on demand (SVoD) services in Australia in 2017 [Graph], Ofcom, December 18, 2017. [Online]. Available: https://www.statista.com/statistics/498414/types-of-content-accessed-via-svod-services-in-australia/