In 2019, L’Oréal Voluminous was the most purchased mascara brand in the United States with a dollar sales share of about 8.8 percent. The L’Oréal Voluminous Lash Paradise mascara brand had a sales of approximately 8.4 percent that year.
Dollar sales share of the leading mascara brands in the United States in 2019*
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* For the 52 weeks ended June 16, 2019.
Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
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Drug Store News. (August 26, 2019). Dollar sales share of the leading mascara brands in the United States in 2019* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/497748/mascara-brands-dollar-sales-share-in-the-us/
Drug Store News. "Dollar sales share of the leading mascara brands in the United States in 2019*." Chart. August 26, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/497748/mascara-brands-dollar-sales-share-in-the-us/
Drug Store News. (2019). Dollar sales share of the leading mascara brands in the United States in 2019*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/497748/mascara-brands-dollar-sales-share-in-the-us/
Drug Store News. "Dollar Sales Share of The Leading Mascara Brands in The United States in 2019*." Statista, Statista Inc., 26 Aug 2019, https://www.statista.com/statistics/497748/mascara-brands-dollar-sales-share-in-the-us/
Drug Store News, Dollar sales share of the leading mascara brands in the United States in 2019* Statista, https://www.statista.com/statistics/497748/mascara-brands-dollar-sales-share-in-the-us/ (last visited August 24, 2024)
Dollar sales share of the leading mascara brands in the United States in 2019* [Graph], Drug Store News, August 26, 2019. [Online]. Available: https://www.statista.com/statistics/497748/mascara-brands-dollar-sales-share-in-the-us/