Marketing spending of U.S. banks 2023

Published by
Julia Faria,
Jul 9, 2024

In 2023, JPMorgan Chase invested approximately 4.6 billion U.S. dollars in global marketing activities. Capital One Financial Corporation followed with over four billion U.S. dollars reported investing in marketing.

Marketing spending of selected banks based in the United States in 2023 (in million U.S. dollars)

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Release date

May 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

* Marketing and business/consumer development spending.
** Advertising and marketing/advertising and promotion spending.
*** Promotional expense.
Data was retrieved from financial reports of the companies presented.

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