This statistic illustrates the general consumer climate of a representative sample of the German population from October 2014 to December 2015.
There has been a drastic downward spiral of economic expectations in Germany for the last 5 consecutive months. German consumers seem very pessimistic toward future economic developments. There has been a total drop of 35.4 points since May 2015, leaving economic expectations at -2.9 points in October 2015.
Income expectations have not seen comparatively high variations throughout the year so far, but there has been a slow decline since July 2015. However, the current income expectation is only 4.6 points below the average for the year.
The Willingness-to-buy indicator saw its last upswing in May of 2015, and has has been steadily regressing throughout the last six months. At 45.9 points as of October 2015, the willingness-to-buy indicator is 18.5 points below the all time high of 64.4 points in October 2006.
These findings are extracts from the “GfK Consumer Climate MAXX survey”, which is based on around 2,000 consumer interviews conducted each month (on a representative sample of the German population) on behalf of the European Commission. The report contains charts, forecasts and a detailed commentary regarding the indicators. In addition, the report includes information on proposed consumer spending in 20 different areas of the consumer goods and services markets. The GfK Consumer Climate survey has been conducted since 1980.
GfK consumer climate indicators from October 2014 to December 2015 in Germany
Characteristic
Economic expectation
Income expectation
Willingness-to-buy
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The findings of the “GfK Consumer Climate MAXX survey” based on around 2,000 interviews conducted each month on a representative sample of the German population. This survey tool is subject to continuous quality controls, especially in relation to the representativeness. The fact that the results are used and recognized in the field of empirical legal research (for example, the likelihood of confusion between products) is a testament to the exceptionally high quality of this survey. This means that the results are quality approved by experts and must stand up in court. The consumer climate explicitly refers to all private consumer spending. However, depending on the definition, only 30 percent of private consumer spending is accounted for retail. The remainder is attributable to services, travel, rent, health services and the entire personal care segment. Willingness to buy is a mood indicator, as are all the other indicators. It examines whether consumers think it is advisable to make major purchases at present. Even if they answer "yes", two further requirements need to be fulfilled for a purchase to be made: consumers must have the money that is required for such a major purchase and also regard this acquisition to be necessary. In addition, it only relates to consumer durables, which require a greater budget.
Further Information: Rolf Bürkl, tel. +49 911 395-3056, konsumklima@gfk.com.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GfK, & European Commission. (April 7, 2016). GfK consumer climate indicators from October 2014 to December 2015 in Germany [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/496495/consumer-climate-indicators-germany/
GfK, und European Commission. "GfK consumer climate indicators from October 2014 to December 2015 in Germany." Chart. April 7, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/496495/consumer-climate-indicators-germany/
GfK, European Commission. (2016). GfK consumer climate indicators from October 2014 to December 2015 in Germany. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/496495/consumer-climate-indicators-germany/
GfK, and European Commission. "Gfk Consumer Climate Indicators from October 2014 to December 2015 in Germany." Statista, Statista Inc., 7 Apr 2016, https://www.statista.com/statistics/496495/consumer-climate-indicators-germany/
GfK & European Commission, GfK consumer climate indicators from October 2014 to December 2015 in Germany Statista, https://www.statista.com/statistics/496495/consumer-climate-indicators-germany/ (last visited August 25, 2024)
GfK consumer climate indicators from October 2014 to December 2015 in Germany [Graph], GfK, & European Commission, April 7, 2016. [Online]. Available: https://www.statista.com/statistics/496495/consumer-climate-indicators-germany/