This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows how viewers used their TV sets in the United States during primetime hours as of May 2015. During a GfK survey, 70 percent of respondents stated they used their television set for watching linear TV in the first hour of primetime (8 to 9 PM), although this percentage declined as the evening progressed.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
TV set usage during primetime in the United States as of May 2015, by primetime hour
total: n=621 (8-9 PM: n = 621; 9-10 PM: n = 583; 10-11 PM: n = 511)
Age group
13-64 years
Method of interview
Online panel
Supplementary notes
* TV or movies only. The original question was phrased by the source as follows: "When you used a TV set yesterday in the 8 to 9 PM ET/PT (7 to 8 PM CT/MT) time period, what did you use it for?"
The source provides no information on percentage points exceeding 100 percent.
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GfK. (September 17, 2015). TV set usage during primetime in the United States as of May 2015, by primetime hour [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/496086/primetime-tv-set-use-usa/
GfK. "TV set usage during primetime in the United States as of May 2015, by primetime hour." Chart. September 17, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/496086/primetime-tv-set-use-usa/
GfK. (2015). TV set usage during primetime in the United States as of May 2015, by primetime hour. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/496086/primetime-tv-set-use-usa/
GfK. "Tv Set Usage during Primetime in The United States as of May 2015, by Primetime Hour." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/496086/primetime-tv-set-use-usa/
GfK, TV set usage during primetime in the United States as of May 2015, by primetime hour Statista, https://www.statista.com/statistics/496086/primetime-tv-set-use-usa/ (last visited November 21, 2024)
TV set usage during primetime in the United States as of May 2015, by primetime hour [Graph], GfK, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/496086/primetime-tv-set-use-usa/
