This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic provides information on the share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, sorted by age group. During the GfK survey, 12 percent of Millennial TV viewers stated that they used Amazon video services to stream video content to their television sets. In total, 48 percent of Millennial respondents used any service to stream video to their TVs.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group
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GfK. (September 17, 2015). Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/496041/usa-svod-to-tv-streaming-usage-by-age/
GfK. "Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group." Chart. September 17, 2015. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/496041/usa-svod-to-tv-streaming-usage-by-age/
GfK. (2015). Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/496041/usa-svod-to-tv-streaming-usage-by-age/
GfK. "Share of Tv Viewers in The United States Who Use Svod Services to Stream to Their Tvs as of May 2015, by Age Group." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/496041/usa-svod-to-tv-streaming-usage-by-age/
GfK, Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group Statista, https://www.statista.com/statistics/496041/usa-svod-to-tv-streaming-usage-by-age/ (last visited January 08, 2025)
Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group [Graph], GfK, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/496041/usa-svod-to-tv-streaming-usage-by-age/
