In 2018, 77 percent of Generation X households in the United States used a streaming video service, up from 64 percent in the previous year. Generation X households were less likely than Millennials or Gen Zers to have a video streaming subscription, but were more likely than their younger counterparts to use pay TV. The way in which media consumption changes according to age is frequently discussed not only by industry experts as a point of interest, but also studied by marketers seeking to target certain demographic groups via their marketing campaigns.
Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (July 17, 2019). Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/
Deloitte. "Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018." Chart. July 17, 2019. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/
Deloitte. (2019). Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/
Deloitte. "Share of Generation X Households with a Video Streaming Subscription in The United States in 2017 and 2018." Statista, Statista Inc., 17 Jul 2019, https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/
Deloitte, Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018 Statista, https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/ (last visited December 03, 2024)
Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018 [Graph], Deloitte, July 17, 2019. [Online]. Available: https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/
