This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on the typical number of recorded TV programs watched during primetime (not necessarily primetime programs) by viewers in the United States as of May 2015. During a GfK survey, 25 percent of respondents reported watching one to three recorded programs during primetime in a typical week.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Number of recorded programs watched during primetime in the United States as of May 2015, by age group
total: 1,010 (Gen Y: n=332; Gen X: n=247; Boomers: n=431)
Age group
13-64 years
Method of interview
Online panel
Supplementary notes
The original question was phrased by the source as follows: "... about how many recorded programs, if any, do you watch during a typical week during primetime? (The recorded programs could have been recorded at any time)"
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GfK. (September 17, 2015). Number of recorded programs watched during primetime in the United States as of May 2015, by age group [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/495965/number-recorded-programs-watched-primetime-usa/
GfK. "Number of recorded programs watched during primetime in the United States as of May 2015, by age group." Chart. September 17, 2015. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/495965/number-recorded-programs-watched-primetime-usa/
GfK. (2015). Number of recorded programs watched during primetime in the United States as of May 2015, by age group. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/495965/number-recorded-programs-watched-primetime-usa/
GfK. "Number of Recorded Programs Watched during Primetime in The United States as of May 2015, by Age Group." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/495965/number-recorded-programs-watched-primetime-usa/
GfK, Number of recorded programs watched during primetime in the United States as of May 2015, by age group Statista, https://www.statista.com/statistics/495965/number-recorded-programs-watched-primetime-usa/ (last visited January 09, 2025)
Number of recorded programs watched during primetime in the United States as of May 2015, by age group [Graph], GfK, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/495965/number-recorded-programs-watched-primetime-usa/