This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph presents attitudes of Generation Y TV viewers (aged 13 to 35) towards primetime advertising in the United States as of May 2015. During the GfK survey, 41 percent of respondents stated they paid more attention to ads in primetime than at other times.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Attitudes towards primetime advertising among Generation Y TV viewers in the United States as of May 2015
This question was phrased by the source as follows: "Now we’d like you to think about differences between advertising shown on regular TV in the evening during primetime, and those shown during other parts of the day, such as in the morning or afternoon. Please tell us how much do you agree with the following statements...and 11 PM (7PM and 10 PM CT/MT), about how many nights do you usually watch TV at somewhere other than your home in a typical week?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GfK. (September 17, 2015). Attitudes towards primetime advertising among Generation Y TV viewers in the United States as of May 2015 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/495961/gen-y-attitudes-towards-primetime-ads-usa/
GfK. "Attitudes towards primetime advertising among Generation Y TV viewers in the United States as of May 2015." Chart. September 17, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/495961/gen-y-attitudes-towards-primetime-ads-usa/
GfK. (2015). Attitudes towards primetime advertising among Generation Y TV viewers in the United States as of May 2015. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/495961/gen-y-attitudes-towards-primetime-ads-usa/
GfK. "Attitudes towards Primetime Advertising among Generation Y Tv Viewers in The United States as of May 2015." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/495961/gen-y-attitudes-towards-primetime-ads-usa/
GfK, Attitudes towards primetime advertising among Generation Y TV viewers in the United States as of May 2015 Statista, https://www.statista.com/statistics/495961/gen-y-attitudes-towards-primetime-ads-usa/ (last visited December 30, 2024)
Attitudes towards primetime advertising among Generation Y TV viewers in the United States as of May 2015 [Graph], GfK, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/495961/gen-y-attitudes-towards-primetime-ads-usa/
