This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015, by age group. During a GfK survey, 46 percent of Generation X respondents stated they did so most of the time.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015, by age group
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Frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015, by age group
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This question was phrased by the source as follows: "When you watch regular television in the evening (not streaming), would you say that you turn the TV on with intent to watch a specific show?"
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GfK. (September 17, 2015). Frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015, by age group [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/495958/us-purposeful-primetime-tv-viewing-age/
GfK. "Frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015, by age group." Chart. September 17, 2015. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/495958/us-purposeful-primetime-tv-viewing-age/
GfK. (2015). Frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015, by age group. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/495958/us-purposeful-primetime-tv-viewing-age/
GfK. "Frequency of Viewers in The United States Turning The Tv on during Primetime to Watch a Specific Show as of May 2015, by Age Group." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/495958/us-purposeful-primetime-tv-viewing-age/
GfK, Frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015, by age group Statista, https://www.statista.com/statistics/495958/us-purposeful-primetime-tv-viewing-age/ (last visited March 14, 2025)
Frequency of viewers in the United States turning the TV on during primetime to watch a specific show as of May 2015, by age group [Graph], GfK, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/495958/us-purposeful-primetime-tv-viewing-age/
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