No. of recorded program watched during primetime in the U.S. by age 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The statistic shows the mean number of recorded programs watched per week during primetime in the United States as of May 2015, by age group. Gfk found that Generation Y respondents (aged 36 to 45) watched 2.2 recorded TV programs during primetime.

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Mean number of recorded programs watched during primetime in the United States as of May 2015, by age group

Characteristic	Mean number of programs
Boomers (50-64)	2.4
Gen X (36-49)	2.2
Gen Y (13-35)	1.5
Average	2

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Release date

September 2015

More information

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

total: n=1,010; Gen y: n=332; Gen X: n=247; Boomers: n=431)

Age group

13-64 years

Special properties

TV viewers

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "And about how many recorded programs, if any, do you watch during a typical week during primetime? (The recorded programs could have been recorded at any time)"

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