Top Boomers primetime TV programming sources in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading sources used to watch TV programming in primetime among Baby Boomer viewers in the United States as of May 2015. During a GfK survey, two percent of respondents between the ages of 50 and 64 stated they were most likely to stream video from Netlfix, Hulu or Amazon to watch TV programs during primetime. According to 72 percent of respondents, live TV was their main source of evening TV programming.

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Leading sources used for watching primetime TV programming among Baby Boomer viewers in the U.S. as of May 2015

Characteristic	Share of respondents
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Release date

September 2015

More information

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

431; total survey n = 1,010

Age group

50-64 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Thinking of all your viewing on a television in the evening (either 'regular' TV or streaming on a TV set), what source would you say you typically turn to first?"

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