Leading primetime TV programming sources for Generation X in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading sources used to watch TV programming in primetime among Generation X viewers in the United States as of May 2015. During a GfK survey, five percent of respondents between the ages of 36 and 49 stated they were most likely to stream video from Netlfix, Hulu or Amazon to watch TV programs during primetime. According to 63 percent of respondents, live TV was their main source of evening TV programming.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.