This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading sources used to watch TV programming in primetime among Generation Y viewers in the United States as of May 2015. During a GfK survey, 21 percent of respondents between the ages of 13 and 34 stated they were most likely to stream video from Netlfix, Hulu or Amazon to watch TV programs during primetime. According to 52 percent of respondents, live TV was their main source of evening TV programming.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Leading sources used for watching primetime TV programming among Generation Y viewers in the U.S. as of May 2015
This question was phrased by the source as follows: "Thinking of all your viewing on a television in the evening (either 'regular' TV or streaming on a TV set), what source would you say you typically turn to first?"
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GfK. (September 17, 2015). Leading sources used for watching primetime TV programming among Generation Y viewers in the U.S. as of May 2015 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/495932/primetime-tv-programming-sources-generation-y-usa/
GfK. "Leading sources used for watching primetime TV programming among Generation Y viewers in the U.S. as of May 2015." Chart. September 17, 2015. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/495932/primetime-tv-programming-sources-generation-y-usa/
GfK. (2015). Leading sources used for watching primetime TV programming among Generation Y viewers in the U.S. as of May 2015. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/495932/primetime-tv-programming-sources-generation-y-usa/
GfK. "Leading Sources Used for Watching Primetime Tv Programming among Generation Y Viewers in The U.S. as of May 2015." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/495932/primetime-tv-programming-sources-generation-y-usa/
GfK, Leading sources used for watching primetime TV programming among Generation Y viewers in the U.S. as of May 2015 Statista, https://www.statista.com/statistics/495932/primetime-tv-programming-sources-generation-y-usa/ (last visited December 21, 2024)
Leading sources used for watching primetime TV programming among Generation Y viewers in the U.S. as of May 2015 [Graph], GfK, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/495932/primetime-tv-programming-sources-generation-y-usa/
