HDTV use during primetime in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on the use of high-definition television during primetime hours in the United States as of May 2015, by primetime hour. in the 10 to 11 PM timeslot, 63 percent of respondents watched their chosen TV show in HD.

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

High-definition TV use during primetime in the United States as of May 2015, by primetime hour

Characteristic	Share of respondents
10-11 PM (9-10 CT/MT)	63%
9-10 PM (8-9 CT/MT)	63%
8-9 PM (7-8 CT/MT)	60%

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Release date

September 2015

More information

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

8-9 PM: n=597; 9-10 PM: n=559; 10-11 PM: n=472

Age group

13-64 years

Special properties

watched programs in hour; asked about longest-viewed program in hour

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Did you watch [your chosen primetime television program] in high definition on an HDTV set?"

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