This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on the use of high-definition television during primetime hours in the United States as of May 2015, by primetime hour. in the 10 to 11 PM timeslot, 63 percent of respondents watched their chosen TV show in HD.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
High-definition TV use during primetime in the United States as of May 2015, by primetime hour
watched programs in hour; asked about longest-viewed program in hour
Method of interview
Online survey
Supplementary notes
The original question was phrased by the source as follows: "Did you watch [your chosen primetime television program] in high definition on an HDTV set?"
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GfK. (September 17, 2015). High-definition TV use during primetime in the United States as of May 2015, by primetime hour [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/495875/primetime-hdtv-use-usa/
GfK. "High-definition TV use during primetime in the United States as of May 2015, by primetime hour." Chart. September 17, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/495875/primetime-hdtv-use-usa/
GfK. (2015). High-definition TV use during primetime in the United States as of May 2015, by primetime hour. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/495875/primetime-hdtv-use-usa/
GfK. "High-definition Tv Use during Primetime in The United States as of May 2015, by Primetime Hour." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/495875/primetime-hdtv-use-usa/
GfK, High-definition TV use during primetime in the United States as of May 2015, by primetime hour Statista, https://www.statista.com/statistics/495875/primetime-hdtv-use-usa/ (last visited July 22, 2024)
High-definition TV use during primetime in the United States as of May 2015, by primetime hour [Graph], GfK, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/495875/primetime-hdtv-use-usa/
