This statistic shows data on the most trusted resources for travel safety and security information worldwide in 2015. During the survey, 55 percent of respondents cited the government or law enforcement as a trusted source for travel safety information.
Which are your most trusted resources for information about travel safety and security?
Characteristic
Share of respondents
Government / law enforcement
55%
News media & travel writers
36%
Friends & family
34%
Travel agents
26%
Third-party rating/crowd-sourcing e.g. TripAdvisor
Social media users who are active leisure travelers and plan to travel in the next 12 months. Regional distribution of respondents: 55 percent reside in North America, 39 percent reside in Europe and 5 percent reside in other regions of the world.
Method of interview
Online survey
Supplementary notes
The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey. The source did not provide the date of survey. The date provided is the date of publication. The source did not provide the age of the survey respondents.
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CMO Council, & GeoBranding Center. (December 7, 2015). Which are your most trusted resources for information about travel safety and security? [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/495155/trusted-travel-safety-infomation-sources/
CMO Council, und GeoBranding Center. "Which are your most trusted resources for information about travel safety and security?." Chart. December 7, 2015. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/495155/trusted-travel-safety-infomation-sources/
CMO Council, GeoBranding Center. (2015). Which are your most trusted resources for information about travel safety and security?. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/495155/trusted-travel-safety-infomation-sources/
CMO Council, and GeoBranding Center. "Which Are Your Most Trusted Resources for Information about Travel Safety and Security?." Statista, Statista Inc., 7 Dec 2015, https://www.statista.com/statistics/495155/trusted-travel-safety-infomation-sources/
CMO Council & GeoBranding Center, Which are your most trusted resources for information about travel safety and security? Statista, https://www.statista.com/statistics/495155/trusted-travel-safety-infomation-sources/ (last visited December 19, 2024)
Which are your most trusted resources for information about travel safety and security? [Graph], CMO Council, & GeoBranding Center, December 7, 2015. [Online]. Available: https://www.statista.com/statistics/495155/trusted-travel-safety-infomation-sources/
