During a consumer survey conducted in the United States in the first quarter of 2021, it was found that the majority of respondents, namely 56 percent, were willing to give out their gender in exchange for receiving personalized ads or offers from companies. Nearly 21 percent of survey participants expressed the will to share their household income for the same purpose.
Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021
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Insider Intelligence. (May 22, 2022). Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/
Insider Intelligence. "Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021." Chart. May 22, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/
Insider Intelligence. (2022). Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/
Insider Intelligence. "Types of Data Consumers Were Happy to Share with Companies in Exchange for Personalized Ads or Offers in The United States in 1st Quarter 2021." Statista, Statista Inc., 22 May 2022, https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/
Insider Intelligence, Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021 Statista, https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/ (last visited December 21, 2024)
Types of data consumers were happy to share with companies in exchange for personalized ads or offers in the United States in 1st quarter 2021 [Graph], Insider Intelligence, May 22, 2022. [Online]. Available: https://www.statista.com/statistics/494910/willing-share-personal-data-trusted-brands-usa/
