As of March 2024, Amazon ranked first among the most trusted retail and e-commerce brands in the United States, with a net trust rating of 53.9 points. Home Depot and Lowe's followed with 52.6 and 51.5 points, respectively.
Most trusted brands in the retail and e-commerce category in the United States as of March 2024
* Number of respondents per brand varied, with an average of 10,070 participants per brand.
According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.
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Morning Consult. (June 12, 2024). Most trusted brands in the retail and e-commerce category in the United States as of March 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/
Morning Consult. "Most trusted brands in the retail and e-commerce category in the United States as of March 2024." Chart. June 12, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/
Morning Consult. (2024). Most trusted brands in the retail and e-commerce category in the United States as of March 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/
Morning Consult. "Most Trusted Brands in The Retail and E-commerce Category in The United States as of March 2024." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/
Morning Consult, Most trusted brands in the retail and e-commerce category in the United States as of March 2024 Statista, https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/ (last visited December 19, 2024)
Most trusted brands in the retail and e-commerce category in the United States as of March 2024 [Graph], Morning Consult, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/494906/most-trusted-brands-e-commerce-category-us/
