This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by The Harris Poll in May 2015, asking the respondents to what degree they believe the term "handmade/handcrafted" communicates that a product is high in quality. Some 23 percent strongly agree that "handmade/handcrafted" communicates this.
Do you believe "handmade/handcrafted" communicates that a product is high quality?
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Do you believe "handmade/handcrafted" communicates that a product is high quality?
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* The original question ran as follows: "You may have seen some or all of the following descriptions on food or beverage packaging. To what degree, if at all, do you believe each description communicates that a product is high quality?"
Percentages may not add up exactly to 100 percent due to rounding
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Harris Poll. (August 26, 2015). Do you believe "handmade/handcrafted" communicates that a product is high quality? [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/494724/us-consumers-degree-of-quality-association-with-handmade-handcrafted/
Harris Poll. "Do you believe "handmade/handcrafted" communicates that a product is high quality?." Chart. August 26, 2015. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/494724/us-consumers-degree-of-quality-association-with-handmade-handcrafted/
Harris Poll. (2015). Do you believe "handmade/handcrafted" communicates that a product is high quality?. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/494724/us-consumers-degree-of-quality-association-with-handmade-handcrafted/
Harris Poll. "Do You Believe "Handmade/Handcrafted" Communicates That a Product Is High Quality?." Statista, Statista Inc., 26 Aug 2015, https://www.statista.com/statistics/494724/us-consumers-degree-of-quality-association-with-handmade-handcrafted/
Harris Poll, Do you believe "handmade/handcrafted" communicates that a product is high quality? Statista, https://www.statista.com/statistics/494724/us-consumers-degree-of-quality-association-with-handmade-handcrafted/ (last visited January 20, 2025)
Do you believe "handmade/handcrafted" communicates that a product is high quality? [Graph], Harris Poll, August 26, 2015. [Online]. Available: https://www.statista.com/statistics/494724/us-consumers-degree-of-quality-association-with-handmade-handcrafted/
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