Age distribution of ProSiebenSat.1 HbbTV users in Germany Q4 2018, by channel

Published by
Kasia Davies,
Nov 28, 2022
This data presents the results of a survey concerning the age distribution of HbbTV users of selected channels of ProSiebenSat.1 group in Germany in the fourth quarter of 2018. Hybrid broadcast broadband television services combine TV content with additional online information. During the survey period it was found that roughly 54 percent of HbbTV users watching Sat.1 were aged 50 years and older.

Age distribution of ProSiebenSat.1 HbbTV users in Germany in Q4 2018, by channel

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Release date

January 2019

Region

Germany

Survey time period

Q4 2018

Number of respondents

3,192 respondents

Special properties

HbbTV users

Supplementary notes

The question in the survey was worded in the following manner: "How old are you and the person who most uses the Red Button offer with this TV besides you?" (Original in German: "Wie alt sind Sie und die Person, die außer Ihnen das Red Button-Angebot mit diesem Fernseher am meisten nutzt?").

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