The statistic shows the direct response (DR) radio advertising spending in the United States in the fourth quarter of 2017, by platform and category. Direct radio ad spend on the food and beverage category on local radio amounted to 133 thousand U.S. dollars during this quarter.
Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform and category
(in U.S. dollars)
Characteristic
Network radio
National spot radio
Local radio
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Response Magazine. (June 1, 2018). Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform and category (in U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/494014/direct-response-dr-radio-ad-spend-platform-category-usa/
Response Magazine. "Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform and category (in U.S. dollars)." Chart. June 1, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/494014/direct-response-dr-radio-ad-spend-platform-category-usa/
Response Magazine. (2018). Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform and category (in U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/494014/direct-response-dr-radio-ad-spend-platform-category-usa/
Response Magazine. "Direct Response (Dr) Radio Advertising Spending in The United States in 4th Quarter 2017, by Platform and Category (in U.S. Dollars)." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/494014/direct-response-dr-radio-ad-spend-platform-category-usa/
Response Magazine, Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform and category (in U.S. dollars) Statista, https://www.statista.com/statistics/494014/direct-response-dr-radio-ad-spend-platform-category-usa/ (last visited July 27, 2024)
Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform and category (in U.S. dollars) [Graph], Response Magazine, June 1, 2018. [Online]. Available: https://www.statista.com/statistics/494014/direct-response-dr-radio-ad-spend-platform-category-usa/