The statistic shows the direct response (DR) radio advertising spending in the United States in the fourth quarter of 2017, by category. Direct response radio ad spend on the food and beverage category amounted to slightly over 139 thousand U.S. dollars during the quarter.
Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category
(in thousand U.S. dollars)
Characteristic
Spending in thousand U.S. dollars
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Response Magazine. (June 1, 2018). Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/494006/direct-response-dr-radio-ad-spend-category-usa/
Response Magazine. "Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars)." Chart. June 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/494006/direct-response-dr-radio-ad-spend-category-usa/
Response Magazine. (2018). Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/494006/direct-response-dr-radio-ad-spend-category-usa/
Response Magazine. "Direct Response (Dr) Radio Advertising Spending in The United States in 4th Quarter 2017, by Category (in Thousand U.S. Dollars)." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/494006/direct-response-dr-radio-ad-spend-category-usa/
Response Magazine, Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars) Statista, https://www.statista.com/statistics/494006/direct-response-dr-radio-ad-spend-category-usa/ (last visited July 22, 2024)
Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars) [Graph], Response Magazine, June 1, 2018. [Online]. Available: https://www.statista.com/statistics/494006/direct-response-dr-radio-ad-spend-category-usa/