Direct response (DR) radio spending in the U.S. 2017, by category

Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category

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Sources

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Release date

June 2018

Region

United States

Survey time period

Q4 2017

Supplementary notes

The source define long-form direct response TV ads as minimum 120 seconds long.
Figures have been rounded.

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