The statistic shows the distribution of direct response (DR) radio advertising spending in the United States in the fourth quarter of 2017, by platform. Local radio's share amounted to 50 percent.
Distribution of direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform
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Response Magazine. (June 1, 2018). Distribution of direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/493982/direct-response-radio-ad-spend-platform-usa/
Response Magazine. "Distribution of direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform." Chart. June 1, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/493982/direct-response-radio-ad-spend-platform-usa/
Response Magazine. (2018). Distribution of direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/493982/direct-response-radio-ad-spend-platform-usa/
Response Magazine. "Distribution of Direct Response (Dr) Radio Advertising Spending in The United States in 4th Quarter 2017, by Platform." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/493982/direct-response-radio-ad-spend-platform-usa/
Response Magazine, Distribution of direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform Statista, https://www.statista.com/statistics/493982/direct-response-radio-ad-spend-platform-usa/ (last visited July 27, 2024)
Distribution of direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by platform [Graph], Response Magazine, June 1, 2018. [Online]. Available: https://www.statista.com/statistics/493982/direct-response-radio-ad-spend-platform-usa/