This statistic presents the increased likelihood of affluent African Americans interacting with social networks compared to non-Hispanic whites with similar income. As of September 2014, affluent African Americans were 44% more likely to use social media to show support for their favorite brands of companies than non African Americans.
Increased likelihood of affluent African Americans interacting with social networks as of September 2014
Characteristic
Percent more likely of African Americans vs. Non-Hispanic whites with similar income
To show support for my favorite companies or brands
44%
Meet or network with professional contacts
44%
To find out about products and services
29%
Find information about news or other current events
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Nielsen Scarborough. (September 30, 2015). Increased likelihood of affluent African Americans interacting with social networks as of September 2014 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/493564/social-media-usage-affluent-african-american/
Nielsen Scarborough. "Increased likelihood of affluent African Americans interacting with social networks as of September 2014." Chart. September 30, 2015. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/493564/social-media-usage-affluent-african-american/
Nielsen Scarborough. (2015). Increased likelihood of affluent African Americans interacting with social networks as of September 2014. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/493564/social-media-usage-affluent-african-american/
Nielsen Scarborough. "Increased Likelihood of Affluent African Americans Interacting with Social Networks as of September 2014." Statista, Statista Inc., 30 Sep 2015, https://www.statista.com/statistics/493564/social-media-usage-affluent-african-american/
Nielsen Scarborough, Increased likelihood of affluent African Americans interacting with social networks as of September 2014 Statista, https://www.statista.com/statistics/493564/social-media-usage-affluent-african-american/ (last visited January 08, 2025)
Increased likelihood of affluent African Americans interacting with social networks as of September 2014 [Graph], Nielsen Scarborough, September 30, 2015. [Online]. Available: https://www.statista.com/statistics/493564/social-media-usage-affluent-african-american/
