U.S, CPG expenditure among Asian-Americans in 2014, by category

Published by Statista Research Department, Jun 11, 2015
This statistic depicts the consumer packaged goods (CPG) expenditure in the United States in 2014, by category. For the time period considered, Asian-Americans spent an average of 46 U.S. dollars on adult beverages per shopping trip.

Consumer packaged goods (CPG) expenditure of Asian-Americans in the United States in 2014, by category (in U.S. dollars per trip)*

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Source

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Release date

June 2015

Region

United States

Survey time period

November 2014

Number of respondents

1,442 respondents

Age group

18 years and older

Special properties

Asian-American respondents

Method of interview

Online survey

Supplementary notes

* This project was conducted in two stages. First, an online English-language survey was given to a general population (White, African-American, Hispanic and Asian-American) sample of 5,028 respondents 18 years or older, weighted by gender, age, and race. Second, oversamples were conducted with 1,442 Asian-American respondents; oversamples were conducted entirely online and in English. The goal of this study was to see “who spends what, and where, and with what payment method” on a solid empirical grounding. Verticals analyzed included: Retail/Specialty Retail, Telcom/Financial, Restaurant (Fast Food/QSR and Casual Dining), Consumer Packaged Goods (CPG) and Travel/Entertainment.

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