The statistic shows long-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by category. During the reported period, cosmetics, hair, and personal care ad spending amounted to 43.21 million U.S. dollars.
Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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Response Magazine. (April 1, 2018). Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/492994/long-form-drtv-ad-spend-category-usa/
Response Magazine. "Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)." Chart. April 1, 2018. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/492994/long-form-drtv-ad-spend-category-usa/
Response Magazine. (2018). Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/492994/long-form-drtv-ad-spend-category-usa/
Response Magazine. "Long-form Direct Response Tv (Drtv) Advertising Spending in The United States in 4th Quarter 2017, by Category (in Million U.S. Dollars)." Statista, Statista Inc., 1 Apr 2018, https://www.statista.com/statistics/492994/long-form-drtv-ad-spend-category-usa/
Response Magazine, Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) Statista, https://www.statista.com/statistics/492994/long-form-drtv-ad-spend-category-usa/ (last visited September 01, 2024)
Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) [Graph], Response Magazine, April 1, 2018. [Online]. Available: https://www.statista.com/statistics/492994/long-form-drtv-ad-spend-category-usa/