The timeline shows long-form direct response TV (DRTV) advertising spending in the United States from the fourth quarter of 2011 to the fourth quarter of 2017. In the fourth quarter of 2017, the ad spending amounted to 196.42 million U.S. dollars.
Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017
(in million U.S. dollars)
The source defines long-form direct response TV ads as minimum 120 seconds long. The figures other than that for Q4 2016 come from previous reports. Figures have been rounded.
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Response Magazine. (April 1, 2018). Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/492983/long-form-drtv-ad-spend-usa/
Response Magazine. "Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)." Chart. April 1, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/492983/long-form-drtv-ad-spend-usa/
Response Magazine. (2018). Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/492983/long-form-drtv-ad-spend-usa/
Response Magazine. "Long-form Direct Response Tv (Drtv) Advertising Spending in The United States from 4th Quarter 2011 to 4th Quarter 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Apr 2018, https://www.statista.com/statistics/492983/long-form-drtv-ad-spend-usa/
Response Magazine, Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/492983/long-form-drtv-ad-spend-usa/ (last visited December 22, 2024)
Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars) [Graph], Response Magazine, April 1, 2018. [Online]. Available: https://www.statista.com/statistics/492983/long-form-drtv-ad-spend-usa/
