This statistic depicts short-form direct response TV (DRTV) advertising spending in the United States during the fourth quarter of 2017, by category and platform. During this quarter, the advertising spending for home and building on Spot TV amounted to 1.8 million U.S. dollars.
Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category
(in thousand U.S. dollars)
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Response Magazine. (May 1, 2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars) [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine. "Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars)." Chart. May 1, 2018. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine. (2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars). Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine. "Short-form Direct Response Tv (Drtv) Advertising Spending in The United States in 4th Quarter 2017, by Platform and Category (in Thousand U.S. Dollars)." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine, Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars) Statista, https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/ (last visited March 10, 2025)
Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars) [Graph], Response Magazine, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
