This statistic depicts short-form direct response TV (DRTV) advertising spending in the United States during the fourth quarter of 2017, by category and platform. During this quarter, the advertising spending for home and building on Spot TV amounted to 1.8 million U.S. dollars.
Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category
(in thousand U.S. dollars)
Characteristic
Network TV
Spot TV
Hispanic Network TV
Cable TV
Syndication
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Response Magazine. (May 1, 2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine. "Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars)." Chart. May 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine. (2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine. "Short-form Direct Response Tv (Drtv) Advertising Spending in The United States in 4th Quarter 2017, by Platform and Category (in Thousand U.S. Dollars)." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine, Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars) Statista, https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/ (last visited July 22, 2024)
Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars) [Graph], Response Magazine, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/492949/short-form-drtv-ad-spend-platform-category-usa/