The statistic shows short-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by category. Drugs and toiletries ranked first with an ad spend of 286.03 million U.S. dollars. The same category ranked first in radio DR advertising. In long-form DRTV advertising, cosmetics, hair and personal care was the leading category with 48.93 million U.S. dollars in spending.
Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Response Magazine. (May 1, 2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine. "Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)." Chart. May 1, 2018. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine. (2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine. "Short-form Direct Response Tv (Drtv) Advertising Spending in The United States in 4th Quarter 2017, by Category (in Million U.S. Dollars)." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/
Response Magazine, Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) Statista, https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/ (last visited September 26, 2024)
Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars) [Graph], Response Magazine, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/492931/short-form-drtv-ad-spend-category-usa/