The statistic shows the distribution of short-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by TV platform. During this quarter, the Spot TV advertising spending accounted for 8.6 percent of short-form DRTV expenditures.
Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform
Characteristic
Share of advertising spending
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Response Magazine. (May 1, 2018). Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/
Response Magazine. "Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform." Chart. May 1, 2018. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/
Response Magazine. (2018). Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/
Response Magazine. "Distribution of Short-form Direct Response Tv (Drtv) Advertising Spending in The United States in 4th Quarter 2017, by Tv Platform." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/
Response Magazine, Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform Statista, https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/ (last visited September 01, 2024)
Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform [Graph], Response Magazine, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/492927/short-form-drtv-ad-spend-share-platform-usa/