Short-form DRTV advertising spending share in the U.S. Q4 2017, by platform

Published by
Michele Majidi,
Dec 19, 2023
The statistic shows the distribution of short-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by TV platform. During this quarter, the Spot TV advertising spending accounted for 8.6 percent of short-form DRTV expenditures.

Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform

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Release date

May 2018

Region

United States

Survey time period

Q4 2017

Supplementary notes

The source define short-form direct response TV ads as 30, 60 or 90 second long.

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