The timeline shows short-form direct response TV (DRTV) advertising spending in the United States from the fourth quarter of 2010 to the fourth quarter of 2017. In the fourth quarter of 2017, the spending amounted to approximately 684.29 million U.S. dollars.
Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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The source define short-form direct response TV ads as 30, 60 or 90 second long. Figures other than Q1 2017 come from previous reports. Figures have been rounded.
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Response Magazine. (May 1, 2018). Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine. "Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)." Chart. May 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine. (2018). Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine. "Short-form Direct Response Tv (Drtv) Advertising Spending in The United States from 4th Quarter 2010 to 4th Quarter 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine, Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/ (last visited July 22, 2024)
Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars) [Graph], Response Magazine, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/