The timeline shows short-form direct response TV (DRTV) advertising spending in the United States from the fourth quarter of 2010 to the fourth quarter of 2017. In the fourth quarter of 2017, the spending amounted to approximately 684.29 million U.S. dollars.
Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017
(in million U.S. dollars)
The source define short-form direct response TV ads as 30, 60 or 90 second long. Figures other than Q1 2017 come from previous reports. Figures have been rounded.
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Response Magazine. (May 1, 2018). Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine. "Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)." Chart. May 1, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine. (2018). Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine. "Short-form Direct Response Tv (Drtv) Advertising Spending in The United States from 4th Quarter 2010 to 4th Quarter 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine, Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/ (last visited December 22, 2024)
Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars) [Graph], Response Magazine, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/492456/short-form-drtv-spend-quarter-usa/
