In 2022, online/mobile quantitative research was the method of survey where most money was invested in Canada in 2022, with 38 percent of the total share. Audience measurement was second in the list, with 11 percent of the share.
Distribution of market research spend in Canada in 2022, by method of survey
Survey method
Share of spend
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ESOMAR. (September 8, 2023). Distribution of market research spend in Canada in 2022, by method of survey [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/492171/canadian-market-research-revenues-by-survey-method/
ESOMAR. "Distribution of market research spend in Canada in 2022, by method of survey." Chart. September 8, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/492171/canadian-market-research-revenues-by-survey-method/
ESOMAR. (2023). Distribution of market research spend in Canada in 2022, by method of survey. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/492171/canadian-market-research-revenues-by-survey-method/
ESOMAR. "Distribution of Market Research Spend in Canada in 2022, by Method of Survey." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/492171/canadian-market-research-revenues-by-survey-method/
ESOMAR, Distribution of market research spend in Canada in 2022, by method of survey Statista, https://www.statista.com/statistics/492171/canadian-market-research-revenues-by-survey-method/ (last visited August 25, 2024)
Distribution of market research spend in Canada in 2022, by method of survey [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/492171/canadian-market-research-revenues-by-survey-method/