Market research spend in the U.S. by method of survey 2022

Published by
Raphael Bohne,
Nov 9, 2024
In 2022, the highest amount of spending on surveys for market research in the United States was online/mobile quantitative research, with 36 percent of respondents who stated this as their most financially committed endeavor. Social media monitoring accounted for only one percent of the total of market research spending in the United States.

Distribution of market research spending in the United States in 2022, by method of survey

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Release date

September 2023

Region

United States

Survey time period

2022

Supplementary notes

*Qualitative market research methods.
Figures may not sum up due to rounding.

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