In 2022, the highest amount of spending on surveys for market research in the United States was online/mobile quantitative research, with 36 percent of respondents who stated this as their most financially committed endeavor. Social media monitoring accounted for only one percent of the total of market research spending in the United States.
Distribution of market research spending in the United States in 2022, by method of survey
Survey method
Share of spending
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ESOMAR. (September 8, 2023). Distribution of market research spending in the United States in 2022, by method of survey [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/
ESOMAR. "Distribution of market research spending in the United States in 2022, by method of survey." Chart. September 8, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/
ESOMAR. (2023). Distribution of market research spending in the United States in 2022, by method of survey. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/
ESOMAR. "Distribution of Market Research Spending in The United States in 2022, by Method of Survey." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/
ESOMAR, Distribution of market research spending in the United States in 2022, by method of survey Statista, https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/ (last visited August 25, 2024)
Distribution of market research spending in the United States in 2022, by method of survey [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/