This statistic shows the percentage of digital buyers who made online purchases via sponsored link in Canada as of June 2015, broken down by gender. During the survey, approximately 16 percent of female respondents stated that they have made online purchases after following a sponsored link or an ad on social media.
Percentage of digital buyers who made online purchases via sponsored links in Canada as of June 2015, by gender
online purchase defined as checking out, providing payment information, picking a shipment destination
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "In the past twelve months, have you ever made an online purchase as a result of visiting social media sites?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (November 30, 2015). Percentage of digital buyers who made online purchases via sponsored links in Canada as of June 2015, by gender [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/491940/digital-buyers-online-purchases-via-sponsored-link-gender-canada/
Ipsos. "Percentage of digital buyers who made online purchases via sponsored links in Canada as of June 2015, by gender." Chart. November 30, 2015. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/491940/digital-buyers-online-purchases-via-sponsored-link-gender-canada/
Ipsos. (2015). Percentage of digital buyers who made online purchases via sponsored links in Canada as of June 2015, by gender. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/491940/digital-buyers-online-purchases-via-sponsored-link-gender-canada/
Ipsos. "Percentage of Digital Buyers Who Made Online Purchases via Sponsored Links in Canada as of June 2015, by Gender." Statista, Statista Inc., 30 Nov 2015, https://www.statista.com/statistics/491940/digital-buyers-online-purchases-via-sponsored-link-gender-canada/
Ipsos, Percentage of digital buyers who made online purchases via sponsored links in Canada as of June 2015, by gender Statista, https://www.statista.com/statistics/491940/digital-buyers-online-purchases-via-sponsored-link-gender-canada/ (last visited October 02, 2024)
Percentage of digital buyers who made online purchases via sponsored links in Canada as of June 2015, by gender [Graph], Ipsos, November 30, 2015. [Online]. Available: https://www.statista.com/statistics/491940/digital-buyers-online-purchases-via-sponsored-link-gender-canada/