Advertising expenditure in Ukraine 2011-2024, by medium

Published by Statista Research Department, Oct 4, 2024

The internet was the leading advertising medium by expenditure in Ukraine, at about 16.8 billion Ukrainian hryvnia in 2023. For the first time, Ukraine's digital advertising spending outnumbered TV advertising in 2022. All advertising segments saw a sharp decrease in 2022 compared to the previous year due to the impact of the Russian invasion. In 2024, they were forecast to grow.

Spending on advertising in Ukraine from 2011 to 2024, by medium (in million Ukrainian hryvnia)

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Release date

September 2024

Region

Ukraine

Survey time period

2011 to 2023

Supplementary notes

*Forecast.
The change in the methodology for internet advertising contributed to the significant increase in spending in 2019.
The statistic has been compiled from several reports by the source.

No figures for cinema advertising have been provided since 2023.

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