The internet was the leading advertising medium by expenditure in Ukraine, at about 16.8 billion Ukrainian hryvnia in 2023. For the first time, Ukraine's digital advertising spending outnumbered TV advertising in 2022. All advertising segments saw a sharp decrease in 2022 compared to the previous year due to the impact of the Russian invasion. In 2024, they were forecast to grow.
Spending on advertising in Ukraine from 2011 to 2024, by medium
(in million Ukrainian hryvnia)
*Forecast. The change in the methodology for internet advertising contributed to the significant increase in spending in 2019. The statistic has been compiled from several reports by the source.
No figures for cinema advertising have been provided since 2023.
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All-Ukrainian Advertising Coalition. (September 10, 2024). Spending on advertising in Ukraine from 2011 to 2024, by medium (in million Ukrainian hryvnia) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. "Spending on advertising in Ukraine from 2011 to 2024, by medium (in million Ukrainian hryvnia)." Chart. September 10, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. (2024). Spending on advertising in Ukraine from 2011 to 2024, by medium (in million Ukrainian hryvnia). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. "Spending on Advertising in Ukraine from 2011 to 2024, by Medium (in Million Ukrainian Hryvnia)." Statista, Statista Inc., 10 Sep 2024, https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition, Spending on advertising in Ukraine from 2011 to 2024, by medium (in million Ukrainian hryvnia) Statista, https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/ (last visited November 21, 2024)
Spending on advertising in Ukraine from 2011 to 2024, by medium (in million Ukrainian hryvnia) [Graph], All-Ukrainian Advertising Coalition, September 10, 2024. [Online]. Available: https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
