The internet was the leading advertising medium by expenditure in Ukraine, at about 7.2 billion Ukrainian hryvnia in 2022. For the first time in 2022, Ukraine's digital advertising spending outnumbered TV advertising. All advertising segments saw a sharp decrease in 2022 compared to the previous year due to the impact of the Russian invasion.
Spending on advertising in Ukraine from 2011 to 2022, by medium
(in million Ukrainian hryvnia)
Characteristic
TV
Internet**
OOH
Press
Radio
Cinema
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
*Estimate.
**The methodology for internet advertising has changed over the observed period, which contributed to the significant increase in spending in 2019.
The statistic has been compiled from several reports by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
All-Ukrainian Advertising Coalition. (December 2, 2022). Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. "Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia)." Chart. December 2, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. (2022). Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. "Spending on Advertising in Ukraine from 2011 to 2022, by Medium (in Million Ukrainian Hryvnia)." Statista, Statista Inc., 2 Dec 2022, https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition, Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia) Statista, https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/ (last visited August 25, 2024)
Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia) [Graph], All-Ukrainian Advertising Coalition, December 2, 2022. [Online]. Available: https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
