Advertising expenditure in Russia 2021-2024

Advertising expenditure in Russia was measured at 859 billion Russian rubles in 2023, marking an increase by around 49 percent compared to the previous year. By 2024, it was expected to reach over 1.2 trillion Russian rubles.

What is the largest ad segment in Russia?

Internet advertising had the largest budget in Russia compared to other media, followed by TV and out-of-home (OOH) ads. The online segment marked a steady increase over the past decade. In 2009, it accounted for less than 10 percent of the total ad expenditure in the country. Digital advertising was predicted to a further expansion in Russia.

COVID-19 impact on the Russian advertising industry

In the view of the crisis caused by the COVID-19 pandemic, the market was forecast to decline by 11 percent in 2020. In the first three months of that year, the internet showed the highest ad spend growth compared to other channels, measured at 10 percent. The television ad budget saw a positive change for the first time since 2018. Over the same period, as more people watched TV during the lockdown.