In 2022, the research project type with the highest share of market research spend in the United States was CRM systems/customer satisfaction. Market measurement was second in the rankings, with a 17 percent share.
Distribution of market research spend in the United States in 2022, by research project type
Market measurement: including syndicated or custom retail/consumer panel/surveys for market size, share and tracking, including online.
Market modeling: including marketing mix and media modeling.
New product/service development: including testing of concepts, products, services, packaging, pricing, mix, etc. and volume forecasting.
Media audience/research: including viewing, listening, readership, including online.
Usage and attitude studies: including segmentation studies and motivational research.
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ESOMAR. (September 8, 2023). Distribution of market research spend in the United States in 2022, by research project type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR. "Distribution of market research spend in the United States in 2022, by research project type." Chart. September 8, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR. (2023). Distribution of market research spend in the United States in 2022, by research project type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR. "Distribution of Market Research Spend in The United States in 2022, by Research Project Type." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/491678/market-research-project-type-usa/
ESOMAR, Distribution of market research spend in the United States in 2022, by research project type Statista, https://www.statista.com/statistics/491678/market-research-project-type-usa/ (last visited December 30, 2024)
Distribution of market research spend in the United States in 2022, by research project type [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/491678/market-research-project-type-usa/
