In 2022, the established market with the largest market research revenue was the United States, with a total nationwide turnover of 22 billion U.S. dollars. The United Kingdom was second in the list and had a revenue of approximately 17 billion U.S. less than that of the United States.
Countries with the largest established research sectors worldwide in 2022, by revenue
(in billion U.S. dollars)
Figures have been rounded.
The source defined established research as methodologies with a proven track record and thoroughly refined over time, e.g. mail, telephone CATI, face-to-face interviews.
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ESOMAR. (September 8, 2023). Countries with the largest established research sectors worldwide in 2022, by revenue (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/491179/global-market-research-revenue/
ESOMAR. "Countries with the largest established research sectors worldwide in 2022, by revenue (in billion U.S. dollars)." Chart. September 8, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/491179/global-market-research-revenue/
ESOMAR. (2023). Countries with the largest established research sectors worldwide in 2022, by revenue (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/491179/global-market-research-revenue/
ESOMAR. "Countries with The Largest Established Research Sectors Worldwide in 2022, by Revenue (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/491179/global-market-research-revenue/
ESOMAR, Countries with the largest established research sectors worldwide in 2022, by revenue (in billion U.S. dollars) Statista, https://www.statista.com/statistics/491179/global-market-research-revenue/ (last visited December 21, 2024)
Countries with the largest established research sectors worldwide in 2022, by revenue (in billion U.S. dollars) [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/491179/global-market-research-revenue/
