In 2022, the research project that had the highest share of market research spending worldwide was CRM systems with 16.4 percent of the total share. Second in the list was market measurement, with 15 percent of the share.
Distribution of market research spending worldwide in 2022, by research project type
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Share of total spend
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ESOMAR. (September 8, 2023). Distribution of market research spending worldwide in 2022, by research project type [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/491160/distribution-market-research-research-project-type/
ESOMAR. "Distribution of market research spending worldwide in 2022, by research project type." Chart. September 8, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/491160/distribution-market-research-research-project-type/
ESOMAR. (2023). Distribution of market research spending worldwide in 2022, by research project type. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/491160/distribution-market-research-research-project-type/
ESOMAR. "Distribution of Market Research Spending Worldwide in 2022, by Research Project Type." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/491160/distribution-market-research-research-project-type/
ESOMAR, Distribution of market research spending worldwide in 2022, by research project type Statista, https://www.statista.com/statistics/491160/distribution-market-research-research-project-type/ (last visited July 03, 2024)
Distribution of market research spending worldwide in 2022, by research project type [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/491160/distribution-market-research-research-project-type/